Coronation Street actors including Brooke Vincent, who plays Sophie
Webster, are said to have been covertly filmed receiving beauty products
from a fictitious cosmetics firm set up by Dispatches. Some of the TV
stars later tweeted about the products, which included bogus "mystique
spray" and a bottle of toner that contained only water.
Earlier
this month ITV threatened to sue Channel 4 over suggestions that the
actors received free gifts or engaged in any "unlawful marketing
promotion", claims the broadcaster has denied.
It is understood
that Coronation Street actors feature heavily in the current version of
the programme despite the legal threats, Double sided nonwoven tape Products which were made after a number of "right to reply" letters were sent to individuals who appear in the film.
The
current affairs documentary set up a fake cosmetics firm Puttana
Aziendale – which translates from Italian as "corporate whore" – to
sting the TV stars at an event called Celebrity Retreat in a Manchester
hotel.
Coronation Street stars – including Vincent and Catherine
Tyldesley, who plays Eva Price – were pictured in the Daily Mirror
earlier this month posing with Puttana Aziendale shopping bags. The
Advertising Standards Authority states that individuals endorsing
products on Twitter should make it clear using symbols "#spons" or
"#ad".
The show's official billing, published on Wednesday, said:
"In this one-hour special Channel 4 Dispatches goes undercover to
investigate what's real and what's fake in the brave new world of
Facebook, YouTube and Twitter.
"Celebrities have considerable
influence on social media. But are some less than transparent when
tweeting brand names with their legions of fans?
"Dispatches
exposes the new tricks used by marketeers to plug brands, from buying
fake Facebook 'likes' and YouTube 'views' to influencing social media
conversations."
The Dispatches film has been produced and
directed by Chris Atkins, the film-maker behind the 2009 documentary
Starsuckers that hoaxed several tabloid newspapers with fake celebrity
stories. Atkins is working with independent producer Matchlight on the
documentary.
Hanergy Holding Group Ltd., the Chinese clean-power
producer, acquired the U.S. photovoltaic manufacturer Global Solar
Energy Inc. for an undisclosed amount, its third purchase in a year of a
thin-film panel maker.
Global Solar joins Miasole Inc., which
Hanergy purchased in January, and the Q-Cells SE Solibro unit it
acquired in September, the Beijing-based company said yesterday in a
statement on its website. They all make thin-film panels using copper
indium gallium selenide.
Hanergy is seeking to become a more
significant supplier in the solar-panel market while avoiding the
commoditized silicon-based products that have plunged in value as global
production capacity exceeds demand, said Dan Ries, an analyst at Maxim
Group LLC in New York.
The deal follows its purchases last year
of Silicon Valley start-up MiaSole and of Solibro, a unit of insolvent
German solar group Q-Cells, and will allow Hanergy to "accelerate the
development and large-scale application" of thin-film modules, Hanergy
Chairman Li Hejun said in a statement on Thursday.
Global Solar,
based in Tucson, Arizona, specialises in making solar cells with copper
indium gallium diselenide (CIGS) technology. The thin-film products,
which are lighter than traditional crystalline silicon modules, are
applied in integrated and rooftop solar projects, electronic vehicles
and portable solar products.
"Global Solar has run into some
financial difficulties, and Hanergy bought it for its technology at a
reasonable price," a source with knowledge of the matter said. The
person declined to be identified because he was not authorised to
comment to the media on the financial health of the target.
Li said Global Solar would continue operations in the United States.
China
has become the world's largest solar panel maker and the dominant
supplier to solar power industry. Hanergy, a private renewable energy
producer, controls Hong Kong-listed Hanergy Solar and employs more than
8,000 people.
The competition from Chinese firms has forced some European and U.S. solar panel makers to go bust in the past few years.
The
Global Solar deal is the latest rescue of a U.S. solar startup by a
larger Asian industrial manufacturer. HelioVolt and Ascent Solar
Technologies Inc have sold stakes to South Korean conglomerate SK Group
and China's TFG Radiant Group, respectively.
MiaSole, which
raised hundreds of millions of dollars as one of Silicon Valley's
hottest cleantech startups, was sold to Hanergy for $30 million, a
source familiar with the matter said in October 2012.
Both the
United States and European Union accuse Chinese panel makers of
receiving state subsidies and dumping their panels below costs, posing
unfair competition.
Washington last year imposed anti-dumping
duties on solar cells imported from China. The European Commission is
taking similar action and will decide on Aug. 6 on whether to slap
punitive tariffs on Chinese solar panels.
China announced this
month that it aims to more than quadruple solar power generating
capacity to 35 gigawatts by 2015 in an apparent bid to ease a massive
glut in the domestic solar panel industry caused by a collapse in
overseas demand.
Beijing also said it would promote the development of high-efficiency thin-film solar panels.
Such
panels, analysts say, are less efficient in converting sunlight into
power but are lighter and potentially cheaper than crystalline silicon
modules, the core products of most Chinese solar panel makers such as
LDK and Yingli.
Hanergy said it completed the acquisition of
Global Solar after winning approvals from the Committee on Foreign
Investment in the United States and China's National Development and
Reform Commission.
Click on their website www.sdktapegroup.com for more information.
No comments:
Post a Comment