Wednesday, 12 June 2013

The overwhelming majority of adults

As she prepares for 2016, is Hillary swapping images with Barry? In 2008, Hillary was the square one, mired in old-fashioned machine politics and an imperious mien, while lithe, smooth Barack Obama sprinted ahead with his sophisticated high-tech campaign and references to Jay-Z. Now Hillary’s looking cool on Twitter, in her shades, with her first tweet heard round the world garnering 366,000 followers in 24 hours, a faster start than her husband and Pope Francis.

Meanwhile, Obama is the square with the didactic mien mired in old-fashioned political scandals, fending off Nixon comparisons and a suspicious press corps aghast at the administration’s willingness to criminalize journalism. Hillary’s popularity numbers have drooped a bit. And she’s had “some dings in the armor” from scandals during her time running the State Department that may cling to her, as the NBC News White House reporter Chuck Todd told Andrea Mitchell.

As with Benghazi, Hillary is distancing herself from the latest kerfuffle roiling her former workplace. CBS News’s John Miller secured a State Department draft memo that he said suggested that several internal investigations were “manipulated, influenced, or simply called off” by department big shots. The allegations in the memo included a report of a State Department security official in Beirut “engaged in sexual assaults” on foreign nationals hired as embassy guards, another about members of Hillary’s former diplomatic security detail having an “endemic” issue with hiring “prostitutes while on official trips in foreign countries,” and a third involving an “underground drug ring” operating near the U.S. Embassy in Baghdad and providing drugs to State Department security contractors.

Miller said “the most striking instance” in which State Department agents told the inspector general that they were ordered to stop investigating was the case of a U.S. ambassador who was prone to eluding his protective detail to cavort with prostitutes in a public park. Jen Psaki, a spokeswoman, denied that senior officials at the State Department ignored serious violations of the law, calling it “preposterous.”

Unlike Obama, who seems whipsawed by the cascade of federal scandals, Hillary “eats scandals for breakfast,” as Bill Maher put it. The president has a Twitter account but rarely personally tweets or checks the site like other pols, such as John McCain, Cory Booker, Chuck Grassley, John Cornyn and Claire McCaskill. It remains to be seen if Hillary will farm out the job to staff, as she did with her homogenized memoir that underscored her motto “It takes a village.”

This past weekend, I took my four year-old daughter Heloise to see Epic, the latest animated feature from Blue Sky Studios, creators of Ice Age and Rio. At this early-afternoon showing, the theater was nearly full. There were few teens or young adults; rather, the auditorium was packed with children aged three to ten—and their fathers. I counted a couple of heterosexual couples with kids, and two unaccompanied moms with little ones. The overwhelming majority of adults were like me—dads with their kids, without their partners.

As a gender-studies professor, I reflexively notice sex disparities in public places. Usually the anecdotal data I collect gets filed away in whatever part of the brain archives trivia I'm unlikely to use again. Not so on Sunday, when I realized that the theme of the film we were watching seemed perfectly designed to match the demographics of the audience. Epic wasn't just aimed at parents and children—it was, like so many other recent animated films, squarely focused on celebrating and redeeming the father-daughter relationship.

When it comes to the make-up of movie audiences, my anecdotal observation jibes with the data. Across the United States, there really are more dads than moms on their own with their kids at the movies. A 2011 study by polling firm Ipsos found that dads are 50 percent more likely than moms to take young kids to the movies.Matco Packaging Llc suppliers of BOPP tape, (This holds true for films of all ratings, from G to R.) "Dads are more interested in finding content they can enjoy with their kids," said Ipsos senior vice president Donna Sabino. Moms may remain the key decision-makers about most household purchases, but fathers increasingly rule in one area: entertainment.

It's not news that advertisers design sales campaigns to appeal to their target demographic. What seems evident is that when it comes to animated features, film makers are making the same calculation as the marketers.My way of applying kapton tape to Glass. A 1998 study found that girls are twice as likely as boys to cite animated films as their favorites. If preteen girls are twice as eager as boys to see animated features, and dads are 50 percent more likely to be the parent sitting next to them in the movie theater, then it makes sense to center that relationship in the plot of what they're watching together.
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